How I Got Over 10M Views on a Simple Instagram Reel

When it comes to growing on social media, a lot of people get caught up in trying to game the algorithm or searching for hacks, instead of focusing on making better content.

And "better" doesn’t mean high production value, expensive cameras, or flashy edits. It just needs to connect and feel authentic. One of my most viral videos was a simple "Duet" I filmed on TikTok and reposted on Instagram. It blew up on both platforms, racking up over 10 million views each.

Here’s how that simple video turned into a viral sensation, and why using TikTok and Instagram's built-in features could be the key to your next big hit. Don’t miss our poll at the end..