When Mastercard Called, I Answered—Here’s What Happened!
+ some updates...
I recently got the chance to partner with Mastercard on their iconic Priceless campaign—the same one I grew up watching on TV.
I was honestly blown away when they reached out, saying they discovered my food videos on TikTok and wanted me to create a green screen style video for them. The topic? Beans. Yeah, beans, which I’m all about, so it was a perfect match, lol.
Check it out, and if you could drop a comment, it’d mean a lot—it’ll help boost the video even more! It’s already passed 100K views! Watch it here
About Mastercard’s Priceless Campaign
Yes, I did some extra research about Priceless…because I am a nerd lol. Enjoy…
Mastercard’s "Priceless" campaign, introduced in 1997, quickly became a cultural phenomenon, far beyond just a catchy tagline.
The slogan, "There are some things money can’t buy. For everything else, there’s Mastercard," resonated deeply with audiences and was even adopted into popular culture, with fans mimicking the ads in everyday settings.
But behind the campaign’s instant success was a brand in need of revitalization. In the mid-1990s, Mastercard was losing ground to its competitor, Visa, and needed a bold strategy to reconnect with consumers. The company had gone through multiple ad campaigns in just five years, but nothing stuck—until "Priceless" came along.
The breakthrough came when McCann, the agency behind the campaign, presented a simple yet profound concept: highlighting the emotional value of everyday experiences.
The initial pitch featured a father and son attending a baseball game, emphasizing that while the tickets had a price, the shared moment was "priceless."
Despite testing showing another campaign performing better, Mastercard’s marketing team believed in the long-term potential of "Priceless" and convinced the board to go with it.
Their gamble paid off. The campaign didn’t just resonate with consumers; it redefined Mastercard’s brand identity. "Priceless" became more than just an ad—it was a platform that drove the company’s global marketing for over two decades.
Some updates:
I’m about to dive into the movie Dark Waters, after getting tons of recommendations on social media. Stay tuned for a video with my thoughts—I'm excited to see what all the buzz is about.
Also, I’m gearing up to officially launch my Substack, but consider this a soft launch. More details coming soon!